The Evening Standard’s new managing director Sally de la Bedoyere
is taking Mike Orlov with her from The Mail on Sunday as ad
Orlov, who joins the Standard this week, replaces Sue Dear, who moved to
The MoS to fill de la Bedoyere’s position as ad director.
Orlov spent four years at The MoS, rising from travel manager to agency
sales manager. He said: ’It is a great opportunity. I want to see how
the Standard works, how it turns in the money and how we can make a
Dear has turned to the agencies to replace Orlov and has appointed BMP
OMD planning director Chris Smith to the new role of planning manager
for The MoS.
Dear explained that Orlov’s title at The MoS was something of a misnomer
and was really a planning role rather than an agency sales role.
’Chris will be taking a long-term perspective, putting together creative
advertising opportunities,’ said Dear. ’I won’t be restricting him. I
want Chris to further develop the trust between agencies and ourselves.’