Orr takes on role as marketing director for Leagas Delaney

Leagas Delaney has hired the former WCRS board account director

Will Orr to be its new marketing director.



Orr, who ran WCRS's flagship Orange account and left the agency to do an

MBA, has been hired to pursue new business more aggressively and to

manage the Leagas Delaney brand more effectively. This year the agency

has won the pan-European Opodo account and Pilsner Urquel, but it has

lost business from Barclays, Nintendo, Bendicks and Porsche.



The chief executive, Tim Delaney, said it was important for Leagas

Delaney to promote itself further: "The agency has changed a lot, from a

UK-only agency with a strong creative reputation to a group with a

unique, creatively led international offer. We want this new reality to

be known."



Orr will be the third marketing director Leagas Delaney has had in just

over a year.



The former marketing director, Lucy Meredith, left last summer for HHCL

& Partners. She was replaced by Kim Pattie, who had been the marketing

director at Harrods, one of Leagas Delaney's clients. She left earlier

this year, and the agency has been looking for a replacement.



Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).