Five agencies are vying for the Government’s pounds 3 million
Commission for the New Towns account with a brief to encourage home
construction and business investment on surplus greenfield land.
Osprey Park, which has held the full-service account for the past four
years, is contesting the business with FCA!, Golley Slater,
McCann-Erickson Birmingham and the Brahm agency in Leeds.
The pitch, which includes direct marketing and relationship marketing
assignments, is part of a statutory review of the commission’s
All five shops pitched last week and await a decision by the
commission’s marketing sub-committee which meets early next month.
They were shortlisted from a total of 37 agencies that tendered for the
work before Christmas.
The commission is responsible for the disposal of development land in 19