Osprey picks up pounds 6m Furniture Village task

Furniture Village, the furnishings retailer, has appointed the Osprey group to handle its account, reported to be worth up to pounds 6 million above the line.

Furniture Village, the furnishings retailer, has appointed the

Osprey group to handle its account, reported to be worth up to pounds 6

million above the line.



Osprey was thought to be the underdog in the race for the business, but

was confirmed this week as the winner after pitching against Young &

Rubicam and Team Saatchi.



The group, which is expected to embark on an immediate TV and national

press campaign, will run Furniture Village’s entire communication

programme from sales promotion to direct marketing and PR. A final

decision has yet to be made on media planning and buying.



The appointment ends the company’s current arrangements, under which it

handles its marketing and advertising in-house, and is in line with

expansion plans which include opening four stores a year.



It now has 18 outlets in London and the South-east.



The appointment renews the relationship between Jack Rubins, Osprey’s

chairman, and Peter Harrison, Furniture Village’s managing director. The

two worked together when Rubins was chairman of Bates Dorland and

Harrison ran the Allders store in Croydon.



Rubins said: ’Our job is to make Furniture Village more famous and

encourage more people to visit its stores, which are almost like John

Lewis in out-of-town locations.’



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