Furniture Village, the furnishings retailer, has appointed the
Osprey group to handle its account, reported to be worth up to pounds 6
million above the line.
Osprey was thought to be the underdog in the race for the business, but
was confirmed this week as the winner after pitching against Young &
Rubicam and Team Saatchi.
The group, which is expected to embark on an immediate TV and national
press campaign, will run Furniture Village’s entire communication
programme from sales promotion to direct marketing and PR. A final
decision has yet to be made on media planning and buying.
The appointment ends the company’s current arrangements, under which it
handles its marketing and advertising in-house, and is in line with
expansion plans which include opening four stores a year.
It now has 18 outlets in London and the South-east.
The appointment renews the relationship between Jack Rubins, Osprey’s
chairman, and Peter Harrison, Furniture Village’s managing director. The
two worked together when Rubins was chairman of Bates Dorland and
Harrison ran the Allders store in Croydon.
Rubins said: ’Our job is to make Furniture Village more famous and
encourage more people to visit its stores, which are almost like John
Lewis in out-of-town locations.’