Outbrain launches programmatic service

Outbrain Programmatic Access is available in collaboration with AppNexus.

Outbrain launches programmatic service

Outbrain has launched Outbrain Programmatic Access, a new platform which integrates programmatic services with the company’s content ecosystem.

AppNexus marketplace customers will for the first time be able to bid on Outbrain inventory, opening up Outbrain’s historically closed marketplace to more marketers using their own technology stacks.  

"Outbrain and AppNexus offer a true bridge between brands and the programmatic native world" said Fionn Hyndman, APAC commercial director at Outbrain. "Through this collaboration we are in an even better position to bring a new premium solution to brands and readers alike, for their discerning discovery needs."

The move is part of Outbrain’s ongoing strategy to build out its offering and provide marketers with more solutions regarding analysis, targeting, measurement and discovery.

Brian O'Kelley, chief executive and co-founder of AppNexus, said: "This collaboration unlocks opportunity for all of our customers around premium native."  

A version of this article was originally published by Campaign Asia.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).