1990: If the Silk Cut campaign needed three elements (silk, a cut
and impact), then Saatchi & Saatchi's 'shower curtain' hit the right
spot, despite its controversially sinister overtones, which led to the
odd complaint to the ASA.
1991: Saatchi & Saatchi was on a roll. This time, its Castlemaine XXXX
poster, 'crocodile', swallowed up the top prize in the best 48-sheet
category and best alcoholic drinks category, before being named as best
1992: Another year, another cigarette brand. Imperial Tobacco's poster
from Lowe Howard-Spink, 'train spotting', won five awards with its
campaign for Regal cigarettes fronted by the fictional character Reg.
Nothing arty or surrealist about this.
1993: Ian Wright, despite being relegated to the substitutes' bench for
the start of England's crucial World Cup match against Holland, scored
this gold for Nike, on the same night as the match. In fact, the
campaign scooped Simons Palmer seven awards.
1994: Nike again. Simons Palmer again. But the agency slipped with just
six awards as well as missing a gold for best campaign, after the judges
decided that despite Pete Sampras earning his individual gold, the
campaign was only worth a silver.
1995: Surprise, surprise. This time Eric Cantona won the top gong for
Simons Palmer and Nike. But, hang on a minute, he has to share the
podium. In a one-off decision, BMP DDB Needham shared top place with its
'father and baby' poster for Volkswagen.
1996: Silk Cut returns to the Campaign gold skyline winning the top gong
for M&C Saatchi. The only blot for the agency was that while 'cheese
graters' also won four silvers, the best campaign gold went to
arch-rival Saatchi & Saatchi.
1997: Cigarettes and sporting heroes make way for a pair of tights. TBWA
Simons Palmer's hoardings for Pretty Polly injected glamour into the
hosiery sector, with the help of some 35ft-high legs and the creative
director Trevor Beattie.
1998: In between legs and nipples, we have one of the many brilliant
pieces of work from BMP DDB for Volkswagen. Its 'swear box' poster also
picked up three silvers and BMP won the gold for best campaign and three
other silvers for its Sony work.
1999: 'Nipples' saw the return of Trevor Beattie to the top slot, this
time as the creative director at TBWA GGT Simons Palmer and working on
the mind-bending Sony PlayStation account.
2000: The year that 'nipples' emerged as a theme. This time as the title
of the ad for Vogue.com, created by M&C Saatchi. Embracing all the
values of the original Vogue brand, the poster ad also picked up three
other awards, despite a number of complaints from the public.