Outdoor Campaign of the Month: First Great Western

Outdoor Campaign of the Month: First Great Western

What was the idea?

For the launch of our biggest ever advertising campaign, "Be a Great Westerner", we wanted to create a major impact across the entire First Great Western region.

We serve some of the most beautiful coastline in the country and some of its most vibrant cities, so we wanted to highlight these in the most visually captivating and impactful way possible, using out-of-home (OOH) sites as an integral part of our wider multimedia campaign.

What was the media strategy?

Combining high-impact OOH activity with TV, print, radio and online – fundamental for raising brand awareness and increasing ticket sales. Managed by MEC Manchester, the £8.5m "Be a Great Westerner" campaign dominated our entire region; from London, west to Bristol, Bath, Cardiff, Swansea and south to Devon and Cornwall.

How did you use outdoor?

From launch, First Great Western dominated some of the best-known and most high-value sites across London, including an unmissable presence at Westfield London as well as the W6 network, Cromwell Road and IMAX.

This acted as a launchpad for six weeks of heavyweight OOH activity running in six key cities across the First Great Western route. The creative, combined with strategically planned digital London Underground sites, liveried taxis and large-format roadside sites ensures maximum awareness and engagement from our target audience.


You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Subscribe to Campaign from just £37 a quarter 

Get the very latest news and insight from Campaign with unlimited access to Campaignlive.co.uk


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published