Outdoor: Gold Winner

Sport, travel & leisure

Title: Magic Of Flying
Client: British Airways
Marketing director: Sara Dunham
Brand manager: Rebecca Leng
Agency: OgilvyOne
Executive creative directors: Charlie Wilson, Emma de la Fosse
Creative directors: Jon Andrews, Andy Davis
Art director: Andy Davis
Creative technologist: Lorenzo Spadoni
Project manager: Julie Laure Coassin
Concept creator: Jon Andrews

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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