Outdoor: Gold Winner

Sport, travel & leisure

Title: Magic Of Flying
Client: British Airways
Marketing director: Sara Dunham
Brand manager: Rebecca Leng
Agency: OgilvyOne
Executive creative directors: Charlie Wilson, Emma de la Fosse
Creative directors: Jon Andrews, Andy Davis
Art director: Andy Davis
Creative technologist: Lorenzo Spadoni
Project manager: Julie Laure Coassin
Concept creator: Jon Andrews

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1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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