Outdoor Planning Awards shortlist revealed

Eighteen entries representing brands including Carlsberg, Currys PC World, Santander, Jameson, Microsoft and Camelot have been shortlisted in the Outdoor Planning Awards 2016.

Judges (l-r): Camilla Harrison, Anomaly; Peter Taylor, Sony Pictures; Sue Unerman, MediaCom; Verica Djurdjevic, PHD; Natasha Murray, Havas Media; Claire Beale, Campaign; Chris Pelekanou, Clear Channel; Pat Doherty, Creative Counsel
Judges (l-r): Camilla Harrison, Anomaly; Peter Taylor, Sony Pictures; Sue Unerman, MediaCom; Verica Djurdjevic, PHD; Natasha Murray, Havas Media; Claire Beale, Campaign; Chris Pelekanou, Clear Channel; Pat Doherty, Creative Counsel

Last year's winner, Google, is also in with a shout as a finalist in the category Best Use of Continuity and Brand Building.

Celebrating the most effective and intelligent planning in the outdoor medium from the last 12 months, the awards are in their tenth year and run by Clear Channel and Campaign.

Entries were judged by an expert panel last week chaired by Campaign's global editor-in-chief, Claire Beale.

Winners will be revealed at an awards evening on 5 May at the St Pancras Renaissance Hotel. Out-of-home planners and buyers will compete for a grand prize of £30,000 of ad space for their client, plus a luxury short break for two. Individual category winners will each take home a £1,000 prize. 

The six award categories are: Best Use of Data and Insight; Best Use of Multi Media; Best Use of Digital; Best Use of Multiple Formats; Best Use of Innovation; and Best Use of Continuity and Brand Building.

For a full list of shortlisted entries, see the the Clear Channel Outdoor Planning Awards website.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Omnicom shuts M2M in UK after account losses
Share

1 Omnicom shuts M2M in UK after account losses

Omnicom has shut its media agency M2M in the UK following a string of account losses and Alistair MacCullum, the chief executive of M2M, is stepping down.

Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published