Outdoor Planning Awards shortlist revealed

Eighteen entries representing brands including Carlsberg, Currys PC World, Santander, Jameson, Microsoft and Camelot have been shortlisted in the Outdoor Planning Awards 2016.

Judges (l-r): Camilla Harrison, Anomaly; Peter Taylor, Sony Pictures; Sue Unerman, MediaCom; Verica Djurdjevic, PHD; Natasha Murray, Havas Media; Claire Beale, Campaign; Chris Pelekanou, Clear Channel; Pat Doherty, Creative Counsel
Judges (l-r): Camilla Harrison, Anomaly; Peter Taylor, Sony Pictures; Sue Unerman, MediaCom; Verica Djurdjevic, PHD; Natasha Murray, Havas Media; Claire Beale, Campaign; Chris Pelekanou, Clear Channel; Pat Doherty, Creative Counsel

Last year's winner, Google, is also in with a shout as a finalist in the category Best Use of Continuity and Brand Building.

Celebrating the most effective and intelligent planning in the outdoor medium from the last 12 months, the awards are in their tenth year and run by Clear Channel and Campaign.

Entries were judged by an expert panel last week chaired by Campaign's global editor-in-chief, Claire Beale.

Winners will be revealed at an awards evening on 5 May at the St Pancras Renaissance Hotel. Out-of-home planners and buyers will compete for a grand prize of £30,000 of ad space for their client, plus a luxury short break for two. Individual category winners will each take home a £1,000 prize. 

The six award categories are: Best Use of Data and Insight; Best Use of Multi Media; Best Use of Digital; Best Use of Multiple Formats; Best Use of Innovation; and Best Use of Continuity and Brand Building.

For a full list of shortlisted entries, see the the Clear Channel Outdoor Planning Awards website.

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