Owens and King to open media shop

Dominic Owens, the former head of marketing for BT’s business division, is to launch his own full-service media agency and has persuaded Simon King and Simon Calvert from the Carat group to join him in the start-up.

Dominic Owens, the former head of marketing for BT’s business

division, is to launch his own full-service media agency and has

persuaded Simon King and Simon Calvert from the Carat group to join him

in the start-up.



The new agency will be positioned as a full-service media operation

offering clients independent advice on marketing communications issues.

All remuneration will be fee-based.



King and Calvert both have solid track records in planning. King was the

planning director of Carat, joining the company in 1995 from Lowe

Howard-Spink, while Calvert joined Carat Insight from Michaelides &

Bednash.



Neither King nor Calvert had any specific client responsibilities at

Carat.



The idea behind the start-up is to help advertisers decide between a

range of communication avenues without having a vested interest in any

of the specialist companies.



Owens is understood to have found a network of supply companies in areas

including above-the-line creative, media buying and direct marketing,

who will be the outfit’s preferred partners. But the operation will have

no financial links with any of them.



The launch is scheduled for November, when Owens finishes his gardening

leave from BT. He quit BT in July following the appointment of Tim Evans

from Cellnet as head of brand and corporate communications.



As a client, he was an active member of the Incorporated Society of

British Advertisers’ media policy group, and led a call for proprietary

media research for the advertising community.



While at BT, Owens helped drive the trend for media strategy by

overseeing the decision to appoint New PHD as strategic media adviser on

the company’s pounds 150 million UK advertising account.



He said at the time it was not possible for a client to be sure he was

getting the best advice unless planning and buying were kept

separate.



With his own company, he will go a step further by ensuring there is no

financial dependence on the recommendation of specific media.



Before joining BT, Owens was marketing services manager at Mercury

Communications and was previously head of advertising at the

Prudential.



Neither Owens, King nor Calvert would comment.



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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).