Oyster to roll out watch initiative

LONDON Cashless payment scheme Oyster is to launch an additional method for touching in and out of London public transport later this year in the form of a wristwatch.

Oyster to roll out watch initiative

The watch, which has inbuilt Oyster payment technology, has been trialled over the past six months by 500 members of Transport for London staff and is due to be rolled out later this year.

Oyster is in discussions with several watch brands, including Swatch, to secure an official launch partner.

Travellers with a Barclaycard OnePulse card can already touch in using their card to make journeys and Oyster is now trialling the use of Nokia handsets, which also feature Oyster technology. However, Sue Doyle, marketing director of TranSys, which owns Oyster, said it is unlikely that the Nokia product would officially launch for at least another two years.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published