P&G appoints new global digital marketing head

Procter & Gamble has appointed IIonka Laviz, associate director for its feminine care brand Always, to its top global digital marketing role.

Old Spice ad: P&G brand
Old Spice ad: P&G brand

Laviz replaces Lucas Watson as marketing director, digital brand-building strategy and global e-commerce.

She will report jointly to Marc Pritchard, global brand-building officer and Alex Tosolini, vice-president, global e-commerce in the US.

Lavis has been at P&G for 16 years and began working on the Always brand in 2005, overseeing its "Have a happy period" campaign.

Watson is moving to a marketing director role in P&G's personal healthcare global business unit, based in Panama.

During Watson's three years in the role, the FMCG giant increased its investment in digital. Last year it rejuvenated its Old Spice brand with a digital campaign and more recently (6 April) it launched a free monthly digital magazine.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published