P&G brand chief: 'Content' is overused and under-defined, I'm a big fan of 'advertising'

Marc Pritchard, P&G's global marketing and brand building officer, caught up with Marketing during the Cannes Lions festival. Among other issues he gave his views on why being at a big company is good for creativity, the company's shift to programmatic buying and revealed why he's not keen on the word 'content'.


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1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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