P&G and Excite to launch teenage site

–Procter & Gamble has announced a partnership with Excite to develop a website designed to appeal to teenagers in the UK.

–Procter & Gamble has announced a partnership with Excite to develop a website designed to appeal to teenagers in the UK.

The site is expected to be launched later in the year and will allow P&G to form early relationships with a high prized group of consumers. The site will include community, chat and interactivity.

Precise details of the site will be unveiled shortly, but P&G and Excite UK are expected to seek further content partners for the venture.

James Eadie, P&G brand manager for Interactive Marketing Europe, said: "This site is a great opportunity for P&G to further increase the relevance of our brands to the teenage audience. The internet gives us a unique platform to leverage the scale of our portfolio to better meet the needs of specific target groups."



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).