P&G looks to e-commerce to boost sales

LONDON - Procter & Gamble, the multinational corporation that owns brands including Gillette and Wella, is looking to significantly increase its investment in digital media over the next year.

P&G... e-commerce
P&G... e-commerce

The company is prepared to invest significant amounts in online marketing, as well as stepping up its efforts to try to generate online sales, through websites such as Amazon and Walmart.com.

Currently, e-commerce counts for less than 1 per cent of P&G's sales, which works out at around $500 million per year. However, the company now hopes that the figure will increase fivefold during 2010.  

The news that P&G is ready to step up its plans comes after the company appointed Lucas Watson as the new global team leader of its digital business.

Watson is responsible for enhancing the company's digital marketing and e-commerce capabilities, two sectors that P&G has traditionally kept separate in the past.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).