P&G marketer Pritchard warns brands over rebates

Procter & Gamble's top global marketer has waded into the media agency transparency debate, saying brands that neglect to do their own governance "only have themselves to blame".

Pritchard: says his ‘house is in order’
Pritchard: says his ‘house is in order’

Speaking to Campaign on the topic of rebates, Marc Pritchard, P&G’s chief brand officer, said his "house is in order" and insisted that he trusted all his agencies. 

"We are constantly scrubbing to make sure we have full transparency. We verify, we have contracts, audits and third-party verifications," he said. 

"But advertisers who do not do their own governance have only themselves to blame. If you buy a house without doing an inspection, you cannot then complain when the roof leaks."

His comments follow an investigation by US advertisers into the practices of media agencies. The resulting report criticised "numerous non-transparent business practices".

In the UK, ISBA stoked controversy in April when it sent its members a new proposed media buying and planning services "framework agreement" in response to transparency concerns.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 How Sainsbury's ads revolutionised the UK's food culture

Abbott Mead Vickers' press ads for Sainsbury's in the 1980s formed the most influential and culturally significant campaign the UK has ever produced, argues Paul Burke.

Just published