P&G signs Jessica Ennis-Hill for 'Thank you, Mum' campaign

Procter & Gamble has agreed a partnership with Olympic gold medallist Jessica Ennis-Hill and her mother for the Rio 2016 Olympic Games.

P&G campaign will feature Jessica Ennis-Hill and her mother, Alison Powell
P&G campaign will feature Jessica Ennis-Hill and her mother, Alison Powell

Under the deal, part of the company’s 'Thank you, Mum' campaign, the pair will partner Pampers, Olay, and Venus, to celebrate mums in the UK.

 "[P&G] are celebrating my own mum, who has been a driving force and inspiration in helping me realise my dreams," said Ennis-Hill, who is a mother herself.

"She’s been a huge influence and support, so it means so much that P&G and all their brands, that support mums every day, are recognising her as well".

The campaign will run across a variety of media channels. P&G Olympic Games-themed athlete packaging, end caps and displays will also be on show in retailers.

P&G is a TOP partner of the International Olympic Committee.

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