GWR’s radio sales division Opus has signed up Procter & Gamble to
advertise a new brand across 18 of GWR’s FM radio stations.
P&G has booked airtime across a new sales package called The Club to
promote its sanitary product Always Multipack. The deal is worth pounds
In The Club deal, P&G’s ads will be broadcast across 18 FM stations from
the end of April until 6 May, culminating in a prize draw.
Below-the-line agency DSA approached Opus directly on behalf of P&G and
the deal was negotiated by Opus client sales executive Ginny
The Club package, which comes under the recently launched national sales
banner The Mix, is a combination of the GWR network’s core FM
The Club offers advertisers airtime slots throughout the day, reaching
almost four million listeners across the 18 FM stations.