P&G signs up to new Opus sales package for Always campaign

GWR’s radio sales division Opus has signed up Procter & Gamble to advertise a new brand across 18 of GWR’s FM radio stations.

GWR’s radio sales division Opus has signed up Procter & Gamble to

advertise a new brand across 18 of GWR’s FM radio stations.



P&G has booked airtime across a new sales package called The Club to

promote its sanitary product Always Multipack. The deal is worth pounds

30,000.



In The Club deal, P&G’s ads will be broadcast across 18 FM stations from

the end of April until 6 May, culminating in a prize draw.



Below-the-line agency DSA approached Opus directly on behalf of P&G and

the deal was negotiated by Opus client sales executive Ginny

Herring.



The Club package, which comes under the recently launched national sales

banner The Mix, is a combination of the GWR network’s core FM

programming.



The Club offers advertisers airtime slots throughout the day, reaching

almost four million listeners across the 18 FM stations.



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