P&G's Roisin Donnelly tops Marketing's Power 100

Procter & Gamble's Roisin Donnelly has been named the most powerful marketer in Britain, topping Marketing's annual Power 100 ranking, sponsored by Engine.

Roisin Donnelly: heads up this year's Power 100 list
Roisin Donnelly: heads up this year's Power 100 list

The corporate marketing director and head of marketing for P&G UK and Ireland has pursued an impressive career at P&G, where she recently unveiled its 'Proud sponsor of mums' brand campaign. She also played a key role in the integration of the £32bn Gillette business in 2005, the biggest acquisition in P&G's history.

It caps a noteworthy 12 months for the FMCG manufacturer, during which it was ranked the UK's biggest advertiser. P&G increased its media spend by 31% year on year to £203m in 2010, according to Nielsen.

P&G's Donnelly pipped McDonald's chief executive Jill McDonald to the Power 100 top spot. This year a record number of women marketers, 33, made it into the top 100.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).