P&O Cruises to hold review following the Lowe Lintas merger

Another piece of locally won Ammirati Puris Lintas business looks set to exit the newly merged Lowe Lintas & Partners with news this week that P&O Cruises is reviewing its pounds 5 million account.

Another piece of locally won Ammirati Puris Lintas business looks

set to exit the newly merged Lowe Lintas & Partners with news this week

that P&O Cruises is reviewing its pounds 5 million account.



P&O Cruises had been with Ammirati Puris Lintas since the early 90s, and

had developed a particularly close relationship with its former

chairman, William Eccleshare. He was made redundant late last year as

part of the network’s merger with the Lowe Group.



Nick Burnett, brand marketing manager of P&O Cruises, was not available

for comment as Campaign went to press. However, Chris Thomas, managing

director of Lowe Lintas, confirmed that P&O had decided to hold a

’statutory review’.



Thomas said Lowe Lintas had not yet decided whether to repitch for the

business. P&O could follow Vision Express and the Mini in quitting as a

result of the merger.



It is an opportune time for P&O Cruises to review its advertising, since

it de-merged from P&O’s ferry arm this week.



Cruising, traditionally the preserve of older travellers, is booming

globally as more baby-boomers approach retirement with money to

spend.



P&O Cruises’ UK business is combining with the company’s US cruises

operation, Princess Cruises, to form a new division, and plans a welter

of new ships which would take cruise holidays to a younger age

group.



The UK business already operates four ships, including the Oriana, and

is launching a new superliner, the Aurora, this year.



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