P&O launches hunt for lead creative agency

P&O Ferries has issued a brief to find a lead creative agency after dropping its incumbent for not having a presence in Europe.

P&O: Designate is incumbent
P&O: Designate is incumbent

The brief involves direct marketing and digital strategy, including data analysis, SEO, e-mail and social media, as well as creative strategy.

The winning shop will create signs on board P&O ferries, any future website design and a promotional strategy.

Sarah Rosier, the head of marketing at P&O Ferries, said: "The reasons for change are that our strategy is different going forward and there is a focus on growing our business, as well as the need to consolidate the amount of agencies that we work with to have a more integrated marketing approach."

The incumbent shop, the Brighton-based Designate, will not take part in the process. Rosier said that this was because the agency was not part of a network and did not have a "strong continental presence".

P&O Ferries works with Havas on media, iCrossing on SEO and R3 on database. All are unaffected by the review.

The government of Dubai has owned P&O Ferries since 2006. The company has more than 20 ships that sail routes linking the UK with Belgium, France, Ireland and the Netherlands.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).