PAA hires first chief strategy officer

The Engine agency Partners Andrews Aldridge has boosted its senior management team by hiring Isobar's Andrew Smith as its first chief strategy officer.

Smith: moves from Isobar
Smith: moves from Isobar

Smith will report to Martin Nieri, the PAA chief executive, when he joins the agency in November. His appointment follows the departure of the planning partner Richard Dunn to Wunderman.

At Isobar, Smith was the head of strategy and worked on brands including NatWest, Nokia and Toyota. He was previously the head of planning at Publicis Dialog.

Nieri said: "We have been upweighting the strategy department. We didn’t just want someone who had been there but someone who is going to be the next big thing and can take the agency with them."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Christmas 2016 ads: the best so far
Shares0
Share

1 Christmas 2016 ads: the best so far

Buster the Boxer, Mrs Claus, a doll that comes to life and an adventurous carrot feature in this year's Christmas ads. Campaign rounds up the best ads from the season.

Just published

More