Kirstin Ross-Macleod has joined from Fallon London, where she spent two years head of account management and led the agency’s global Cadbury account.
VCCP won the account after Cadbury called a review earlier this year, ending Fallon’s 11-year tenure. Ross-Macleod will be Pablo’s joint head of account management alongside Amy Richie and reports to client services partner Peter Moulton.
David Day, a creative director at W&K London for four years, has also joined the independent agency. Day created work for Three’s "Make it right" campaign, as well as Acer’s "Open up" work starring Megan Fox and Kiefer Sutherland.
Mother creative director Dayoung Yun has also joined in the same role after working on Boots, which shifted its ad account into WPP’s Ogilvy earlier this year. She also ran creative for Not on the High Street and Ritz creative accounts and was previous at Crispin Porter & Bogusky, where she was vice-president/creative director in the US, working on Coca-Cola.
Senior creative team Tom Hazledine and Austin Richards, who were previously at Mother reporting to Yun, have followed her to Pablo.
Day and Yun will report to Tim Snape, Pablo’s executive creative director.
Pablo has also hired Cesar Herszkowicz, creative director from Brazilian shop AlmapBBDO.
Gareth Mercer, founder and chief executive at Pablo, said: "We have taken our time finding humble, energetic people with the right blend of drive and experience.
"There’s a freshness about how these guys think. They don’t care about the rules or how things have always been done. I’m really humbled to have these guys as part of our team.
"Given the impact that Amy and Tim and the rest of the team have already made to Pablo and our clients it is only right that we continue to surround them with the sharpest brains out there and its fantastic that Pablo is attracting people of this talent and outlook.
"I can’t wait to collaborate with them and cause a bit more mischief."