Paddy Power calls creative pitch

Paddy Power, the controversial bookmaker, is reviewing its creative advertising account after three years working with Crispin Porter & Bogusky.

Nigel Farage: stars in Paddy Power’s Ryder Cup ad
Nigel Farage: stars in Paddy Power’s Ryder Cup ad

The review is being managed by Oystercatchers, which is contacting agencies about the brief and drawing a shortlist.

Chemistry meetings will take place before Christmas. The client will then give the three or four selected pitching agencies a break over the festive holidays. The pitch is expected to finish in February 2015.

CP&B is the incumbent on the account and has worked with Paddy Power since 2011, when it won a competitive pitch and replaced Big Al’s Creative Emporium. The account has been instrumental for CP&B in building its profile in the UK.

A spokeswoman for CP&B declined to comment on whether the agency intended to re-pitch.

Paddy Power’s advertising has frequently been viewed as controversial. It’s "blind football" spot, created by Big Al’s Creative Emporium was the Advertising Standards Authority’s most complained about ad in 2010, while an ad taking bets on the outcome of Oscar Pistorius’  murder trial was banned earlier this year.

The pitch does not affect Lucky Generals, which will continue to work with Paddy Power’s "mischief department" on campaign ideas.

Paul Sweeney, the head of brand at Paddy Power, said: "After three amazing years with Crispin Porter & Bogusky, a fantastic campaign and a bagful of award-winning ads, we are looking to take our brand to the next stage of development in the market."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More