Paddy Power to 'destroy' Rolf Harris Ashes ad after 'Twitter leak'

Paddy Power has said it will be "destroying" an ad themed around the Ashes cricket series between England and Australia, which featured convicted sex offender Rolf Harris and was apparently leaked on Twitter after the company decided not to use it.

Controversial: The sentiment of the ad crossed the line, said Paddy Power
Controversial: The sentiment of the ad crossed the line, said Paddy Power

Paddy Power had planned to use the billboard, which features the Australian entertainer who is currently in jail for sex offences against children, for some Ashes activity today at Lord’s Cricket Ground in London.

However, a spokesman for Paddy Power said: "We decided that, on balance, although potentially amusing for the cricket fan, the sentiment of the advert crossed the line and had the potential to cause offence."

Despite being pulled by the company, the ad has appeared on social media, although the company spokesman said he was not aware how it had got there. "We haven’t got to the bottom of this yet," he said.

An image of the ad on the side of a lorry in what appears to be an industrial park was posted on Twitter by user @_Bernard_91:

The spokesman went on to say: "It’s not often Paddy Power make this kind of decision but in this instance we believe we made the right call not to run it. We can confirm that we will be destroying the advert and it will never be released in public."

The Irish company is well known for controversial and unusual advertising campaigns and publicity stunts. Earlier this month it defended itself after putting adverts on vans inviting immigrant to "jump in the back".

Earlier this year it was accused of launching ex-footballer David Ginola’s bid for presidency of international football governing body FIFA as a publicity stunt, while last year an ad featured Nigel Farage, the UKIP leader, declaring that he "loved Europe".

This article was first published on www.prweek.com


Recommended

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More