Paddy Power 'Jesus' by Crispin Porter & Bogusky

Paddy Power has launched in Italy with two TV ads by Crispin Porter & Bogusky.

The shop came up with solutions to issues posted by fans on the bookmaker’s Facebook page. In the first ad, "Jesus" performs a football-related miracle. The spot has been banned by some Italian broadcasters.

It was created by Ben Walker and Matt Gooden, and directed by Brian Billow through Hungry Man.

SUBSCRIBE TO CAMPAIGN

Only £53 for 3 months

Includes every print & iPad edition, plus full access to Campaign online and other Brand Republic sites

SUBSCRIBE