Paddy Power kicks off Cheltenham Festival ad campaign

Paddy Power has launched a TV campaign as it gears up for Cheltenham Race Festival next week.

The ad, created by Crispin Porter + Bogusky, features a post on Paddy Power’s Facebook page that wonders how legitimate a tip is.

The ad tracks a tip back to a prison inmate who has been tipped off by a prison warden, who made it up. The activity tells people not to rely on tips from unknown sources.

Joe Bruce wrote the ad and Kate Baker was the art director. Passion Raw was the production company behind the spot and directed by UNKNOWN. M2M was the media agency.

Last year, Paddy Power launched a controversial ad campaign around Cheltenham Festival based on about "chavs". The ad featured "chavs" at the racecourse being shot by tranquilisers.

Cheltenham Festival will run between the 12-15 March.

Topics

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More