Paddy Power plans bus tour to 'celebrate' losing money on Leicester City

Bookmaker Paddy Power is getting in on Leicester City's Premier League-winning glory by taking some of the punters who won money on the 5,000-to-1 event on an open-top bus tour.

Paddy Power plans bus tour to 'celebrate' losing money on Leicester City

A 32ft-long bus will tour Leicester on Saturday, the day of the team’s first home game since they were confirmed as title winners, likely getting the jump on the club’s own planned parade.

The bus features congratulatory messages along each side and humble-pie quotes on the rear from football pundits, including Gary Lineker, who doubted Foxes boss Claudio Ranieri’s credentials at the start of the season.

Punters will be joined on-board by Leicester legend Matt Elliott, who was a key figure in the club’s historic League Cup run in 2000, finding the back of the net twice in the Foxes 2-1 win over Tranmere Rovers in the final.

An ‘overjoyed’ Paddy Power will also be riding the bus to hand over the customary giant cheques to some of the bookie’s heftier winners.

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More