Paddy Power unveils general election stunt

Paddy Power unveils general election stunt

If Campaign's online poll is anything to go by, the Tories should rest easy after more than half of 278 participants said the Conservatives would best serve adland's interests.

Labour came second with 24 per cent, followed by the Greens with 8 per cent.

In characteristically cheeky fashion, Paddy Power parked a 16-metre lorry outside parliament yesterday showing its gloating ad "you’re getting sacked in the morning". It is one of five general election-themed executions created by Lucky Generals across outdoor, print and online.

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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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