Paddy Power unveils general election stunt

Paddy Power unveils general election stunt

If Campaign's online poll is anything to go by, the Tories should rest easy after more than half of 278 participants said the Conservatives would best serve adland's interests.

Labour came second with 24 per cent, followed by the Greens with 8 per cent.

In characteristically cheeky fashion, Paddy Power parked a 16-metre lorry outside parliament yesterday showing its gloating ad "you’re getting sacked in the morning". It is one of five general election-themed executions created by Lucky Generals across outdoor, print and online.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).