Page 3 model spoofs Old Spice ad for The Sun

The Sun is celebrating 40 years of Page 3 with a unique take on Wieden & Kennedy's Old Spice ad 'The Man Your Man Could Smell Like'.

The video, created by Glue Isobar, features Page 3 favourite model Rosie in a parody of the ad, which features fast-talking, musclebound former American Football star Isiah Mustafa talking to camera.

Page 3 dates back to November 1970, during Edward Heath's tenure as prime minister, when model Stephanie Rahn became The Sun's first topless model.

Barnaby Dawe, marketing director for The Sun, said: "We were looking back over some of the iconic Page 3 images of the past and we came across an iconic black and white image of Felicity Devonshire – a Page 3 girl from 1973 – on a horse.

"The classic shot born an uncanny resemblance to the Old Spice advert. One thing led to another and before we knew it, we had cast Rosie and were in the studio filming our own version."

According to News International, the video has already garnered over one million views in just three days.

Despite attracting the ire of campaigners and politicians over the years, Page 3 girls have survived as a central element in the make-up of the country's biggest-selling tabloid newspaper. 

As well as appearing in the paper every day, with their News in Briefs comment, they can also  be seen representing the paper at major sporting events, starring in the annual Page 3 calendar, and also travelling to warzones to support British troops.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published