Paramount ’shroud’ ad sparks uproar

A poster which parodies the Turin Shroud - venerated for centuries by some Christians as Christ’s burial garment - has provoked outrage from Britain’s churches.

A poster which parodies the Turin Shroud - venerated for centuries

by some Christians as Christ’s burial garment - has provoked outrage

from Britain’s churches.



Clergymen throughout the country say they have been inundated by

protests from their congregations, while leaders of the Roman Catholic

Church are being backed by the Church of England in their complaints to

the Advertising Standards Authority.



The row is over a campaign by the Paramount Comedy Channel promoting

reruns of the series, Drop The Dead Donkey. In the ad, a donkey is

substituted for the head of Jesus together with the word

’Resurrection’.



Church-goers are furious that, in the run-up to Easter, the poster

describes the series as having ’risen again’.



The ASA confirmed on Wednesday that it had received 17 complaints to the

effect that the campaign, produced by Maher Bird Associates, was deeply

offensive and blasphemous.



Tom Horwood, of the Catholic Media Centre, said: ’We will be writing to

the ASA and we are asking others to do the same. The ignorance of

people’s feelings is quite astounding.’



Sarah Booth, a Comedy Channel executive, said: ’We never expected such a

reaction and we will be apologising for causing offence.’



The advertising has now been withdrawn.



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