PARAMOUNTCOMEDY.CO.UK: AN EXPERT’S VIEW - Paramount’s comedy site lacks the charm of its TV shows, Claire Beale writes

It’s not unusual for me to snuggle up in bed with Frasier Crane and Jerry Seinfeld. But once I’ve emerged from my duvet, I don’t even think about them.

It’s not unusual for me to snuggle up in bed with Frasier Crane and

Jerry Seinfeld. But once I’ve emerged from my duvet, I don’t even think

about them.



So I must admit to being a bit sceptical about the Paramount Comedy

Channel’s website, which launched at the end of last month.



I’m sure this site wasn’t designed to be viewed on a fraught Monday

morning - when my funny bone is buried beneath reams of work - but I

must confess it didn’t even make my lips quiver.



When you access the homepage, there’s a dial you can turn for further

information. There are detailed programme listings, including summaries

of the individual episodes scheduled for the coming month - very useful

for a repeats channel if you want to check whether you’ve seen an

episode before - and info on the characters and actors in each show.



But when I tried to access the page on live comedy events, a baleful

notice informed me that the service had been interrupted and ’normal

transmission will resume shortly’; the Paramount site is designed to

echo the experience of watching television.



The press room for journalists (useful for me but not for your average

punter) and details of cable and satellite carriers are stiflingly

boring. Somehow, nothing about the site captures the warmth of the

Paramount shows themselves and the affection that the characters

generate. Oh, and there aren’t enough pictures.



Residing in the corner of the homepage is an emergency panic button,

designed, probably, for stressed-out people just like me.



So what did Paramount have to cheer me up and help me get back in touch

with my sense of humour, having failed to raise a smile so far? I

clicked on the button, waited four minutes for all sorts of documents to

be downloaded on to my desktop, and finally found a joke.



’What did the chicken say when she saw the scrambled eggs?’



’There go my crazy mixed-up kids.’ Uhmm.



Claire Beale is the media editor of Campaign



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