Parcelforce Worldwide, a division of the Post Office, has handed
its pounds 1 million UK advertising account to Ammirati Puris
The win follows a three-way pitch against the incumbent, J. Walter
Thompson, and Bartle Bogle Hegarty.
The account shift is the result of a Post Office statutory review of all
its businesses, which began last May (Campaign, 8 May 1998). Tenders for
the Royal Mail account, currently held by Bates Dorland, were due in on
Also affected by the review is the Post Office’s corporate account,
handled by McCann-Erickson. That agency is pitching against BBH, BMP DDB
and Lowe Howard-Spink for the pounds 4 million business.
John Payne, Parcelforce Worldwide’s head of communications and marketing
services, said: ’APL impressed us with its thorough understanding of the
distribution industry. With this new partnership, I am confident we can
make the most of the exciting challenges that lie ahead for Parcelforce
Chris Thomas, chief executive of APL, said: ’Parcel-force is a great
brand with whom we built a strong relationship through our strategic
thinking and creative approach. It’s a wonderful start to the year.’
The parcel service reviewed its below-the-line business last year. In
October, it handed the estimated pounds 2 million account to RP&F after
a pitch against the incumbent, Craik Jones Watson Mitchell Voelkel, and
Judith Donovan Associates.
Parcelforce’s main rivals include FedEx and DHL, which has recently put
its pan-European advertising out to pitch. A decision is expected soon.