Partners Andrews Aldridge wins Sony Professional Services eCRM account

LONDON - Sony Professional Services Europe has appointed Partners Andrews Aldridge to handle its eCRM business.

Sony Professional Services...Partners Andrews Aldridge wins eCRM
Sony Professional Services...Partners Andrews Aldridge wins eCRM

The agency will be responsible for the strategy, planning and creative delivery of a new CRM programme, designed to help Sony build up a stronger relationship with its business clients.

The first activity will be rolled out across Europe during 2010, with each campaign being tailored to the individual markets.

Sony Professional Services, a division of Sony Europe, provides businesses with fully integrated technological solutions, such as HD media systems or digital signage.

Meanwhile, Partners Andrews Aldridge has also picked up a brief from the financial services company First Direct.

The agency will be responsible for creating a series of direct marketing campaigns for the brand.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).