Partners BDDH has won the launch of brightBlue, the interactive
television channel from Energis Interactive.
BrightBlue will run on Sky Digital. The channel will offer services such
as games and finance, and will have content from Fox Kids, Two Way TV
and other, as-yet undisclosed, partners.
The interactive television channel is launching with a design that will
aim to be simpler to use than other services offered on Sky Digital. It
will launch with a campaign comprising two television ads and press work
The agency was awarded the business without a pitch after formulating
consumer and strategic research for the development of brightBlue.
Justin Dewhirst, head of marketing at Energis Interactive, said: "We are
very pleased to be working with the team at BDDH and are confident that
we will launch with a campaign that is innovative and engaging."
Simon Toaldo, managing director of Partners BDDH, added: "With the
advertising industry having developed hand in hand with commercial
television, it's very exciting for us to be working with an organisation
committed to transforming the future role that TV will play in peoples'
Partners BDDH has held the advertising for Energis, brightBlue's parent
company, since 1999.