Partners BDDH has created a television and press campaign to
coincide with this year's Christian Aid Week.
The campaign spoofs home shopping television channels to illustrate how
money that is spent on unnecessary gimmick products could be better
spent on helping those in the poorer parts of the world.
The television spot features a presenter trying to sell a kitsch model
cottage. After going through his spiel, he explains how much the money
could achieve for farmers in the poorest parts of Africa.
The television work is supported by press ads, which continue the theme
of spoofing unnecessary products.
The campaign was written by Stuart Anderson and art directed by Calum
Bunce. It was directed by Theo Delaney through Tomboy Films. Media
planning and buying is by John Ayling Associates.
Partners BDDH has held the account since 1991.