The agency scooped the account following a pitch conducted through the
AAR against Leith London and Mitchell Patterson Grime Mitchell. The
business moves from J. Walter Thompson's Dublin agency, DDFH&B. Media
will remain with BBJ.
Simon Toaldo, the managing director at Partners BDDH, said: "Goodfella's
is a brand leader with the desire to innovate and really shake up the
frozen pizza market."
Goodfella's competes with McCain's San Marco brand and Schwan's
Freschetta and Chicago Town and operates in the UK and Ireland.
Green Isle called the review in February, and appointed the Guinness
marketer Andy Kinsella one week later. It supplies a number of own-label
lines, including frozen foods and the Donegal Catch, and is owned by