Partners BDDH has scooped the Gossard and Berlei bra accounts
following Abbott Mead Vickers BBDO's resignation of the Gossard business
two weeks ago.
The agency will work hand-in-hand with the PR company Yellow Door after
Brian Duffy, the Gossard client, cited a desire to combine the two
disciplines to create a more cohesive marketing push than that seen in
Partners's first work will be to launch the Gossard Superboost, which is
being positioned as the latest cleavage-enhancing product from the
underwear manufacturer. Work is expected to run in both TV and
The bra brands face stiff competition in a market that includes
Wonderbra, Playtex, Triumph and Pretty Polly.
Roger Preston, the chief executive of Gossard-Berlei, said: "Partners
BDDH and Yellow Door demonstrated an understanding of our brand and the
way the market is moving. Its integrated creative solutions are exciting
and we're looking forward to developing them with the team over the
coming weeks and months."
Nick Sykes, the group development director at Partners, added: "This is
a great appointment for us, and further demonstrates the benefits of
working in partnership with Yellow Door to produce integrated creative
AMV had held the Gossard account for eight years, during which time it
produced some provocative work for the brand. Last October the
Advertising Standards Authority ordered Gossard to pull down two posters
from its G-spot campaign that read: "Bring him to his knees" and "If
he's late, you can always start without him", after upholding 37