Pass It On #1: Caroline Pay, Bartle Bogle Hegarty

Caroline Pay, the deputy executive creative director at Bartle Bogle Hegarty, kicks off our series about inspirational women for International Women's Day.

Pay recalls the moment she decided to go into advertising and the best career advice she's ever received. She nominates the woman who's inspired her most in her career, Kim Gehrig, a director at Somesuch. 

Watch Part Two: Kim Gehrig on the woman who inspired her to become a director

Watch Part Three: Floria Sigismondi, director and photographer at Believe Media, on her creative influences

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How easyJet transformed customer data into emotional anniversary stories
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1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

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