Pass It On #1: Caroline Pay, Bartle Bogle Hegarty

Caroline Pay, the deputy executive creative director at Bartle Bogle Hegarty, kicks off our series about inspirational women for International Women's Day.

Pay recalls the moment she decided to go into advertising and the best career advice she's ever received. She nominates the woman who's inspired her most in her career, Kim Gehrig, a director at Somesuch. 

Watch Part Two: Kim Gehrig on the woman who inspired her to become a director

Watch Part Three: Floria Sigismondi, director and photographer at Believe Media, on her creative influences

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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