Pass It On #1: Caroline Pay, Bartle Bogle Hegarty

Caroline Pay, the deputy executive creative director at Bartle Bogle Hegarty, kicks off our series about inspirational women for International Women's Day.

Pay recalls the moment she decided to go into advertising and the best career advice she's ever received. She nominates the woman who's inspired her most in her career, Kim Gehrig, a director at Somesuch. 

Watch Part Two: Kim Gehrig on the woman who inspired her to become a director

Watch Part Three: Floria Sigismondi, director and photographer at Believe Media, on her creative influences

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Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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