Pass It On #1: Caroline Pay, Bartle Bogle Hegarty

Caroline Pay, the deputy executive creative director at Bartle Bogle Hegarty, kicks off our series about inspirational women for International Women's Day.

Pay recalls the moment she decided to go into advertising and the best career advice she's ever received. She nominates the woman who's inspired her most in her career, Kim Gehrig, a director at Somesuch. 

Watch Part Two: Kim Gehrig on the woman who inspired her to become a director

Watch Part Three: Floria Sigismondi, director and photographer at Believe Media, on her creative influences

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).