Pass It On #1: Caroline Pay, Bartle Bogle Hegarty

Caroline Pay, the deputy executive creative director at Bartle Bogle Hegarty, kicks off our series about inspirational women for International Women's Day.

Pay recalls the moment she decided to go into advertising and the best career advice she's ever received. She nominates the woman who's inspired her most in her career, Kim Gehrig, a director at Somesuch. 

Watch Part Two: Kim Gehrig on the woman who inspired her to become a director

Watch Part Three: Floria Sigismondi, director and photographer at Believe Media, on her creative influences

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1 An oral history of 'Get a Mac,' Part 1

How an excruciating seven-month quest for an idea Steve Jobs didn't hate gave birth to one of the funniest, most effective campaigns in Apple's history, told by the writers, crew and actors who created it 10 years ago.

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