Pass It On #2: Kim Gehrig, Somesuch

Nominated by BBH's Caroline Pay, the Somesuch director comes second in our series about inspirational women for International Women's Day.

Gehrig looks back on her transformation from creative to director and shares her secret for getting out of a rut. She nominates the woman who's inspired her most in her career, Floria Sigismondi, a director and photographer at Believe Media.

In Part Three of this series, Campaign will publish an interview with Sigismondi tomorrow. 

Watch Part One: Caroline Pay, deputy ECD, Bartle Bogle Hegarty

Watch Part Three: Floria Sigismondi, director and photographer, Believe Media

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Case study: How 'This girl can' got 1.6 million women exercising
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1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

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