Pass It On #2: Kim Gehrig, Somesuch

Nominated by BBH's Caroline Pay, the Somesuch director comes second in our series about inspirational women for International Women's Day.

Gehrig looks back on her transformation from creative to director and shares her secret for getting out of a rut. She nominates the woman who's inspired her most in her career, Floria Sigismondi, a director and photographer at Believe Media.

In Part Three of this series, Campaign will publish an interview with Sigismondi tomorrow. 

Watch Part One: Caroline Pay, deputy ECD, Bartle Bogle Hegarty

Watch Part Three: Floria Sigismondi, director and photographer, Believe Media

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Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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