Passengers handed adult colouring books by Great Western Railway

Great Western Railway (GWR) is to hand out hundreds of colouring-in books featuring historic trains ahead of next year's introduction of new locomotives on the line.

Passengers handed adult colouring books by Great Western Railway

It commissioned Bristol-based artist Andy Council to produce the illustrations for ‘The Iron Horses of the West’, of which 450 copies will be handed out to passengers today.

Trains featured include the 1837 Star Class steam locomotive, the 1961 Western Diesel Hydraulic and also the Super Express Train (pictured), which is set to be introduced next year.

Harking back to earlier days of rail travel is a preoccupation for the train operator, which changed its name in September 2015 from First Great Western to the 175 year-old railway’s original name.

Great Western Railway holds its franchise until 2019 and is owned by FirstGroup, which was part of the consortium that took over the Great Western network in 1996 after the privatisation of British Rail.

Brand: Great Western Railway

Illustrator: Andy Council

Subscribe to Campaign from just £37 a quarter 

Get the very latest news and insight from  Campaign with unlimited access to Campaignlive.co.uk

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More