Patou Nuytemans named digital director at Ogilvy EMEA

LONDON - Ogilvy Advertising has appointed Patou Nuytemans, its digital director, to the newly created role of chief digital officer for the Ogilvy Group in Europe, the Middle East and Africa.

Nuytemans…new role
Nuytemans…new role

Nuytemans will be responsible for overseeing the progression of the group's digital capabilities. She will also be brought into digital pitches, and will give advice on the agency's online output for its existing range of clients.

Nuytemans has worked at Ogilvy for 13 years, spending time in the group's Brussels, Paris, Cape Town and London offices. During that time, Nuytemans has worked on a number of key accounts, including leading the pan-European IBM software business.

In 2000, she moved to New York to become the group's first global knowledge manager. During her time there, she launched a series of internal initiatives, such as the Ogilvy Digital Task Force.

Her promotion is the first major appointment to be made by Paul O'Donnell, the new chairman of the Ogilvy Group UK.

O'Donnell said: "Patou will act as a digital conscience for the agency."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).