The Brussels-based EACA represents advertising and media agencies within the EU and beyond. It promotes the value and relevance of advertising across the continent and encourages co-operation between agencies, advertising and media within European advertising bodies.
The council that Hanson-Lowe will chair comprises the pan-European operations of DDB Europe, Grey EMEA, Innocean Worldwide Europe, JWT, Leo Burnett, M&C Saatchi, McCann Worldgroup, Media Consulta, Ogilvy & Mather EAME, Publicis Worldwide, Saatchi & Saatchi, TBWA\ and Y&R Brands.
Hanson-Lowe’s agency career spans spells at Saatchi & Saatchi, where he worked on the Conservative Party account, and Bates Dorland, where he was a board director. He later ran 141’s Allied Domecq account.
He was appointed to the newly created role of chief marketing officer at Publicis in October 2011, having been a worldwide account director for seven years. He was recently appointed a governor of the History of Advertising Trust.
He said: "As we emerge from recession, there is much to be done to encourage consistent high standards throughout the ad industry. The challenge is to bring the excellent work being done at EU level to a wider agency audience."
Dominic Lyle, the EACA’s director general, said: "Publicis has been a long-term supporter of the EACA and Patrick is bringing a fresh, dynamic perspective to our European activities.
"As the industry develops, it’s really important for bodies such as the EACA to remain ahead of the curve."