Patrick Hanson-Lowe takes EACA role

Patrick Hanson-Lowe, the Publicis UK chief marketing officer, has been named chairman of the international agencies council of the European Association of Communication Agencies.

Patrick Hanson-Lowe: becomes chairman of the international agencies council of the EACA
Patrick Hanson-Lowe: becomes chairman of the international agencies council of the EACA

The Brussels-based EACA represents advertising and media agencies within the EU and beyond. It promotes the value and relevance of advertising across the continent and encourages co-operation between agencies, advertising and media within European advertising bodies.

The council that Hanson-Lowe will chair comprises the pan-European operations of DDB Europe, Grey EMEA, Innocean Worldwide Europe, JWT, Leo Burnett, M&C Saatchi, McCann Worldgroup, Media Consulta, Ogilvy & Mather EAME, Publicis Worldwide, Saatchi & Saatchi, TBWA\ and Y&R Brands.

Hanson-Lowe’s agency career spans spells at Saatchi & Saatchi, where he worked on the Conservative Party account, and Bates Dorland, where he was a board director. He later ran 141’s Allied Domecq account.

He was appointed to the newly created role of chief marketing officer at Publicis in October 2011, having been a worldwide account director for seven years. He was recently appointed a governor of the History of Advertising Trust.

He said: "As we emerge from recession, there is much to be done to encourage consistent high standards throughout the ad industry. The challenge is to bring the excellent work being done at EU level to a wider agency audience."

Dominic Lyle, the EACA’s director general, said: "Publicis has been a long-term supporter of the EACA and Patrick is bringing a fresh, dynamic perspective to our European activities.

"As the industry develops, it’s really important for bodies such as the EACA to remain ahead of the curve."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).