HHCL & Partners is working with the former BT head of advertising
and multimedia communications, Tim Patten, to set up a new standalone
agency, which will focus on digital communications and direct
Patten left HPT Brand Response, where he was the managing partner, late
last year. He is working with HHCL on a freelance basis to set up the
off-shoot and is looking for staff to run it.
The un-named arm has yet to receive final approval from Chime
Communications, the parent company of HHCL, but the chairman, Lord Bell,
is known to be keen to expand the range of services offered by the
agency. HHCL recently launched Heresy as a standalone agency to run
alongside its existing digital business.
HHCL's chief executive, Robin Azis, refused to comment on the launch of
the new division, but confirmed Patten was working on a freelance task
at the agency. Patten would not be drawn on the details of the
Patten left HPT in November 2000, after co-founding it in 1998, and said
he was seeking a role within digital media after plans to move the
agency's work into the broadband digital area fell through.
He started his career in 1983 at DMB&B as a trainee and then moved to
Abbott Mead Vickers BBDO and FCO before moving to BT. Patten ran the
company's advertising roster before moving to become the head of
multimedia, which involved the development of interactive TV trials and
working on BT's plans for Open, the interactive Sky Digital service in
which it had a stake.