Patterson and Simonet move on as Blue closes down

Blue, the through-the-line agency founded by Lansdown Conquest's former chief executive Bill Patterson has closed after only a year.

Blue, the through-the-line agency founded by Lansdown Conquest's former chief executive Bill Patterson has closed after only a year.

Patterson and his partner in the venture - Paul Simonet - are both now working for one of Blue's former clients, Swapitshop. Simonet is the brand director and Patterson is the development director.

'We had a couple of setbacks with clients letting us down and we were left high and dry,' Patterson admitted.

One of Blue's chief clients, a computer games manufacturer called Codemasters, hired a new marketing director who took the business elsewhere. Blue was also working on a through-the-line campaign for the launch of Sony's new electronic dog, which acts like a real-life pet. At the last minute Saatchi & Saatchi, Sony's worldwide agency, snatched the business away.

Patterson added: 'By the end of the third quarter, we had a lot of bills and there was not enough time to look at other solutions, such as merging. We had to close.'

Blue's starting line-up of clients included Argos and Reebok, both bits of business that had previously been with Simonet's former agency, Dolphin. CIC International was also a client.

Patterson was the managing director of O&M Media in 1994 before moving to Lansdown Conquest, which he left abruptly in 1998.

Simonet began his career as a planner, working on Guinness at Ogilvy & Mather and Castlemaine XXXX at Saatchi & Saatchi, before quitting to set up Dolphin. Dolphin closed soon after Simonet's defection to Blue.



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