Paul Arden returns to present Saatchis' showcase

The legendary creative Paul Arden was resurrected last week in hologram form to introduce the 20th anniversary of Saatchi & Saatchi's annual New Director's Showcase, unveiled at the Cannes Ad Festival.

Arden, who died two years ago, presented alongside Saatchi & Saatchi creative director for global culture Richard Myers.

Paul Arden is commemorated at the Campaign Big Awards this year with the Paul Arden Award, celebrating innovative or ground-breaking thinking in commercial communication regardless of media or spend.

The awards take place on October 27th at the Grosvenor Hotel in London.

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Why Cosabella replaced its agency with AI and will never go back to humans
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1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

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