Paul Trueman MasterCard

Paul Trueman


Group head of product advancement for enterprise security solutions

Trueman continues to innovate at MasterCard, having moved from a pure marketing role to one focused more squarely on security. However, he is using his experience to inject more excitement than you might expect into this traditionally nuts-and-bolts area of finance. Trueman flags the ‘Selfie Pay’ initiative, which uses facial recognition through the smartphone camera, as a highlight, saying that "we took face biometrics to signal the death of passwords". Despite his current role in security, Trueman says he "remains a committed marketer trying to bring about change."

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Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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