Paul Weiland drops roster to go it alone

Paul Weiland is parting company with his roster of directors to go it alone, and is rebranding his production company to Weiland.

Weiland, who recently directed the movie Made of Honour, said he wants to focus again on commercials directing but with a back-to-basics approach.

"I want to personalise commercials directing again," Weiland said. "I want to get in at the beginning of the commercial process, discuss strategy, work with clients more closely, to understand them and their customers."

Weiland added that he would like to develop more relationships like the one he enjoys with Walkers Crisps. He has directed more than 60 Walkers commercials and is retained as a consultant to the company.

Weilands currently lists 14 directors on its books for local commercials representation, and four - including Richard Curtis and Hugh Laurie - for international representation. A number of these names are now expected to follow Weiland's executive producer Trine Pillay to the production company Home Corp.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More