PBS 'where television matters' by Hypernaked

PBS, the UK channel from the US-based Public Broadcasting Service, has unveiled an above-the-line marketing campaign by Hypernaked to promote its launch.

The ads will run in newspapers, including The Times and The Guardian. The campaign will also include advertorials in The Daily Telegraph and The Week over a five-week period. The digital element will include activity on the Telegraph website, The Huffington Post, selected TV websites and sponsorship of some Guardian podcasts, as well as geo-targeted advertising via the Adgent Network.