PC Format appeals to new advertisers with DVD edition

Future has launched a DVD edition of its burgeoning computer magazine PC Format, in a bid to turn the title into a ’must’ for advertisers.

Future has launched a DVD edition of its burgeoning computer

magazine PC Format, in a bid to turn the title into a ’must’ for

advertisers.



PC Format, described by the Bath-based publisher as ’Britain’s best

selling monthly PC leisure magazine’, has always carried CD-Roms, but

around a quarter of the 160,000 print run will now be mounted with a DVD

and will contain DVD-oriented editorial pages. The DVD edition will cost

pounds 5.99, pounds 1 more than the standard PC Format.



Group publisher Jon Bickley said that covermounting a DVD was a powerful

ad sales tool. ’The premium cover price and requirement for a DVD drive

means anyone buying this edition is committed to spending big money on

magazines, kit and games.’



He added: ’Our January issue is always the biggest seller, catching the

pre-Christmas hype and January sales euphoria. With our increased games

coverage and extra DVD edition, the next issue is a must for

advertisers.’



The sales team charged with converting the DVD cover-mount into ad sales

is headed by Jayne Francis, group ad manager, and Paul Hardy, ad

manager.



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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).